Azure vs AWS vs Google: The State of Cloud Technology

Azure vs AWS vs Google

Amidst a mind-blowing array of new cloud know-how service choices, worldwide cloud infrastructure spending topped $80 billion in 2018 in accordance with the analysis agency Canalys, and lots of analysts predict more than 20% progress for the market in 2019.

Cloud architects have grown more savvy in recent times, but the always-changing landscape makes it troublesome to maintain abreast of developments, strengths and weaknesses of cloud providers, and even new partnerships amongst cloud suppliers that could be of worth. In relation to Azure vs AWS vs Google, it can be troublesome to know where to start out.

To assist, right here’s an summary of major cloud infrastructure providers, issues and proposals for technical planners, and a peek into the longer term of cloud know-how service choices which may impression your selections now.

Prime 3 Cloud Technology Providers

Let’s take a look at the three market leaders for cloud infrastructure in line with Canalys: Amazon Net Providers (AWS, 32%), Microsoft Azure (16%), and Google Cloud Platform (GCP, 9%).


Execs: Mature platform, extra reasonably priced, huge quantity of providers and choices, e-commerce chief

Cons: Overwhelming quantity of decisions, and retailers and businesses that compete with Amazon won’t need to leverage a competitor

Amazon has been around because the mid-1990s and is presently one of the Huge Four know-how corporations on the earth alongside Google, Apple, and Fb.  Greater than an e-commerce platform, Amazon can also be recognized for its digital streaming providers and artificial intelligence choices as well as its cloud providing: Amazon Net Providers or AWS. Amazon needs to allow clients to build and promote utilizing its technologies and has correctly productized the lessons it discovered in turning into a juggernaut of e-commerce on its journey into AWS. The firm is consistently innovating and trying to improve efficiencies in its own platform, passing the financial savings it obtains from financial system of scale to clients in the type of decrease costs. When contemplating Azure vs AWS vs Google cloud, it’s also necessary to keep in mind that Amazon has very mature greatest practices round self-healing, fault tolerance and different important parts which are assumed from a prime cloud provider.


Execs: Robust in .NET/Microsoft know-how stacks, enterprise-focused, strong in integration between software elements and knowledge elements

Cons: Costlier and never as mature as AWS

Microsoft and .NET have been round a very long time, and anybody deeply sure to the .NET framework will derive the best benefit from using Azure because the .NET providing in Azure is way superior to offerings in different environments. Simultaneously, enterprises that manage on-prem authentication and safety access by way of Lively Listing have tight integration with Azure Lively Directory domains. Moreover, the pervasive Microsoft SQL Server database backend works very properly in the Azure SQL infrastructure.


Execs: Analytics, Kubernetes information, low pricing model, engaging to startups and small businesses because of free offerings

Cons: Lack of networking and software engineers with GCP information for tuning the platform to get probably the most from the service, not as mature a platform as its rivals

Simply said, Google is aware of knowledge. With 20 years of mind-boggling amounts of knowledge at hand and the brains to weave it into progressive choices, Google has the potential to take a huge chew of the cloud architecture market share in coming years. GCP also sports a healthy maturity in containerization providers, having developed and open-sourced the container orchestration service Kubernetes, or K8s for short.

Notice: A serious disadvantage for any supplier is turning into too dependent and deeply invested in a single supplier’s know-how. For instance, when migrating purposes to the next-generation serverless structure model in AWS, Lambda, it’s straightforward to get married to these features to where it’s troublesome and really pricey to migrate away from them.

Different Cloud Technology Providers

Numerous further cloud architecture suppliers serve the market with all kinds of value fashions and choices, including Alibaba Cloud, IBM, Oracle, SalesForce, Rackspace, and more.

Issues and Recommendations

For technical planners, making selections in the regularly morphing cloud infrastructure landscape could be like making an attempt to hit a bullseye on a shifting dartboard. Here’s an summary of important sides to think about earlier than making major bets on your enterprise cloud structure:

Software Stacks

A huge driving level when building or maturing your cloud infrastructure is your software platform — is it Java, .NET, or Unix/Linux? As talked about, for .NET platforms, Azure is a protected selection. For Java stacks, many consider AWS is the most effective provider. Nevertheless, there’s no set rule to comply with — for example, Java, .NET and Unix/Linux stacks can run on all three major cloud providers, but some shall be more inclined for integration than others.


Containers (reminiscent of Docker containers) are software program packages that embrace the whole lot necessary to run an software and are nice equalizers because they are often leveraged across all three major cloud platforms. While containerization is turning into more widespread, a robust delineation exists between the aptitude, skillset and appetite for its use. Worth points, which could be based mostly on CPU and reminiscence usage and may embrace knowledge transfer surcharges, differ amongst suppliers.

When considering your containerization strategy, it’s necessary to determine the level of maturity and complexity you need for containerization in your organization and what options greatest suit your model. Most containers are administered by Kubernetes, installed by way of the open-source know-how Kops or by way of a managed service akin to Elastic Container Service (ECS) in AWS, Azure Kubernetes Providers (AKS) in Azure, or Google Kubernetes Engine (GKE) in GCP. Additionally value contemplating are applied sciences like Fargate, an AWS offering that additional simplifies ECS management by removing the need to manage servers or clusters.

Serverless Structure

Rising in reputation, serverless structure is a mannequin during which server administration overhead is actually faraway from the software program improvement lifecycle, so the only administration organizations are answerable for is managing their own code. It’s highly necessary now to assess your appetite for leveraging serverless in your enterprise, as it may end up in large infrastructure value savings down the street. Prime serverless suppliers embrace AWS (Lambda), Microsoft (Azure Features) and Google (Google Cloud Features).

Remember, nevertheless, that making a choice toward serverless will in all probability involve planting a stake within the ground for one supplier, as leveraging a number of suppliers will name for having multiple skillsets in your setting. That’s not a disadvantage in case you have these skillsets already on board, however it can be pricey to accumulate them or practice for them with present personnel.

Also take into account that in some circles, containerization and serverless are thought-about as competing technologies, however they can be a powerful mixture when integrated.

Cloud Infrastructure: The Future is Multi-Cloud

The future of cloud infrastructure isn’t essentially Azure vs AWS vs Google; slightly, it can undoubtedly contain leveraging a number of public clouds concurrently, typically termed “multi-cloud.” A current survey of 310 technical and enterprise executives discovered that AWS and Azure are being paired together in multi-cloud deployments, and the transfer to multi-cloud is perhaps occurring quicker than previously thought. That stated, international organizations are extra possible right now to move to multi-cloud situations than smaller corporations which may not have the financial assets and skillsets.

Leveraging a multi-cloud infrastructure allows larger selection, variety, and hedging of bets versus going with only one supplier. These leveraging multi-cloud architectures are sensible to use provider-agnostic tools corresponding to Kubernetes and HashiCorp’s Terraform Infrastructure as Code (IaC) toolset. Terraform may also be utilized on-premises, permitting enterprises to leverage hybrid computing platforms far more simply.

New partnerships will proceed to evolve the cloud infrastructure panorama as nicely. An incredible example is the current partnership between traditional mortal enemies Microsoft and Oracle for direct high-speed connectivity between Azure and Oracle Cloud, which can allow organizations to continue to leverage best-of-breed cloud applied sciences from both organizations simultaneously. Because partnerships like this are win-win for everybody, anticipate cloud suppliers to continue to research these opportunities.

No dialogue of cloud futures is complete with no mention of machine learning and AI. Cloud suppliers will continue to scale back the training curve for integrating knowledge and analytics applied sciences into software stacks, lessening the need for deep information in these areas inside IT staffs. And as extra of these technologies are plugged into the inspiration of cloud infrastructures, they’ll gasoline more innovation and transformation for organizations far into the longer term.

Contemplate Cloud Consulting

Cloud has drastically matured within the final 5 years, yet a strong and wholesome cloud know-how answer can still be a shifting target for many organizations. AIM Consulting’s Cloud Consulting Providers will help with cloud technique (together with an assessment of the architecture, value, and security in addition to building proof of idea to pilot a beneficial cloud answer inside the parameters of your necessities), migration and workload management, and DevSecOps.

Cloud consulting providers embrace:

  • Helping you choose a cloud supplier (Azure vs AWS vs Google)
  • Cloud readiness assessments for present purposes
  • Architecture, value, and security evaluations
  • Building a proof of idea in a pilot program to validate the cloud technique
  • Improved business stability and a roadmap for business continuity
  • Elastic infrastructure that scales up or down relying on demand
  • Cloud structure and software evaluations
  • Enhancing the velocity and quality of software deployments
  • Decreasing duplication and waste to make environments leaner and more environment friendly
  • Evaluating the talents and maturity of your group and filling in gaps
  • Help with cloud migrations and workload optimization

Cloud consulting can information challenging selections and help your organization get the greatest worth from its cloud investment.

Contact us at this time to get started on a venture.

Mark Pruitt - Senior Consultant - Cloud & DevOps Implementation
Mark Pruitt

Mark has over 20 years of experience working inside the Cloud and DevOps implementation area within the government, healthcare, schooling, and know-how sectors. Mark is captivated with helping shoppers understand the benefits of leveraging the newest Cloud and DevOps technologies and practices.